Nick Askew – President /Owner
As President and owner of Pacesetter, Nick has provided strategy, stewardship, marketing and sales for a multitude of developers resulting in thousands of new homes for home buyers. As Pacesetter celebrates its 25th year specializing in strategic project marketing and consultation for land assembly, to Architects Packages, to producing our Pacebook™ and Critical Pace™ marketing plans, Nick oversees all aspects of his practice.
Nick’s distinctive and unparalleled real estate development methodology and practices like the PS Pacebook™ and Critical Pace ™ marketing and sales plan, has set the company apart from others. Nick provides a level of clarity that mitigates risks and offers confidence for our clients, as well as other industry consultants, as he leads the assembled team throughout every stage of our client’s project.
“I take personal pride and ownership of every project I work on, and I am especially proud of the relationships we have formed over the years with our clients.” “In our business, personal relationships are ultimately what matters most and will drive the best results,” says Nick.
Nick’s internal leadership and industry knowledge has shaped the Pacesetter team. “I hire good people to do the job and then trust them to do the job,” he says. “Pacesetter is only successful because of the great team in front of me. I prefer to lead from behind, allowing our team to excel in all areas of service we offer, but when it comes to accountability to the client, it’s all on me and that’s how I like it.”
Nick has resided on the North Shore all his life, and as the communities around him expanded, Nick’s perspective, intuition and knowledge have grown proportionately.
Lisa McDonald – Director of Sales / Realtor
As Director of Sales for Pacesetter, Lisa comes with nearly two decades of experience working closely with developers on product design, project strategy and leading sales teams of major developments for well-known developers in Toronto, Calgary and Vancouver. Building developer brands, communicating the uniqueness of each new development and executing successful sales plans are key strengths she brings to the table, particularly in the luxury market.
Product knowledge, and the sharing of it clearly and concisely, are foundations to Lisa’s methodology as she approaches opportunities and challenges in real estate. She is well connected to key players and respected in the industry for her training ability, out of the box solutions and ceaseless efforts to find each and every sale. Some of her past clients include Cressey Developments, Bentall Kennedy, Aspen Ridge Homes, Malibu Investments, Bognar Developments, Edilcan, Aragon, and Grosvenor North America, MLA Realty, and Baker Real Estate, among others.
Born and raised in Thunder Bay in Northwestern Ontario, Lisa and her family spent 15 years in Toronto before being drawn to the lifestyle and beauty that Vancouver has to offer in 2009. In her spare time she is an acrylic artist, speaker, woodworker, writer and volunteer. She and her family love to camp, hike, cycle and kayak in and around the region.
Joanne Unsworth – Marketing Manager
Joanne is a highly skilled marketing and communications professional with extensive experience in strategic brand communications, public relations and event marketing and management. At Pacesetter, Joanne manages projects from vision and strategy through to execution. Joanne is an effective team leader and relationship builder who thrives in collaborative and creative environments. A seasoned project manager, she has effectively collaborated with teams of graphic designers, writers, film and video editors, web developers and production managers in the development of deliverables, to ensure consistency of branding and messaging. Her core strengths lie in her ability to lead teams and facilitate meeting ambitious goals in high-energy environments.
Joanne enjoys hiking, skiing, trail running, yoga, travel and spending time with her family.
Sophy Xie – Marketing Coordinator / Graphic Designer
Sophy joined Pacesetter in June 2017 as a marketing coordinator and graphic designer. She obtains a Bachelor of Design degree from Emily Carr University of Art and Design, and previously worked as a design researcher with the school before joining Pacesetter. With a keen eye for detail and passion for problem solving and project management, Sophy works closely with clients on keeping the project campaigns on schedule and on budget. She is driven by the dynamic nature of the industry, and as a designer, she works well under pressure and with deadlines. Born in China, Sophy moved to Vancouver almost 10 years ago and is fluent in Mandarin and English. When not at work, you will find her traveling the world, tasting craft beers, or snowboarding on one of the local mountains.
Nina Parente – Marketing Manager / Licensed Realtor
Nina, a communications and brand marketing expert, joined Pacesetter as Marketing Manager in January 2016. She developed her diverse set of skills over the past 28 years as the owner and founder of High Performance Communications Ltd, producing and marketing the highly acclaimed World Outlook Financial Conference and the successful Moneytalks.net, Michael Campbell’s nationally syndicated radio show, website and Money Talks event series.
A true marketing expert and project manager, Nina began working on our Seylynn Village development, the Park West development and Breeze, a Target Homes project in Squamish, BC. Nina’s passion lies in project management; she sees and understands the big picture and is extremely effective at managing client expectations.
Nina oversees all level of support for Pacesetter’s sales team on all her projects. Her level of professionalism and accountability sets the bar for the rest of us at Pacesetter.
Born and raised on the North Shore, Nina is a graduate of the Urban Land Economics program at UBC, as well as from Marketing Management from BCIT, specializing in real estate. Nina is a licensed Realtor with Pacesetter Realty. When not at work, you will find her logging long miles in the local trails with her dogs, mountain biking, or spending time at Whistler with her family.
Laurence Putnam – Associate Broker / Sales Agent
Laurence joined Pacesetter in April 2015. A second generation Realtor, Laurence began his real estate career in 2005 and has sold over 400 homes in both the re-sale market and across five projects since then. “I truly enjoy the challenge of exceeding my client’s expectations, everyday,” says Laurence.
In 2013, Laurence co-founded a real estate tech start-up, completing two rounds of equity raise. In this role, Laurence met with many of the top figures in U.S. real estate, including the CEOs of RE/Max, Zillow, and the Corcoran Group. During this time, he also co-hosted a segment featuring iconic New York buildings on NY1 News.
Laurence has lived in North Vancouver for 27 years where, amongst other community involvement, he volunteers his real estate knowledge by serving as chair of the Board of Variance for the City of North Vancouver. “Living and working on the North Shore is really the best of both worlds. Pacesetter provides me with so much diversity within its scope of services, that I couldn’t imagine a better fit.”
We feel the same way about Laurence.
Eamon Cunningham – Controller, CGA, Licensed Realtor – Strata
Eamon joined Pacesetter as the company controller July 2016. Eamon has a diverse background of experience in a variety of sectors that include; retail; transportation; technology; and strata management. Eamon has been practicing since 1970 when he received his CGA designation. He received his Bachelor of Computer Sciences from the University of Washington. “we are fortunate to have Eamon at Pacesetter”, says Nick Askew, “his background in so many sectors bring best practices to us, that simplify us and make us a more efficient company”. Eamon is the backbone of the organization dealing with all administrative, accounting, legal, and real estate issues, daily. His insight and understanding of business is also a key strategic advantage for us and our clients, because Eamon knows how things work best, in business.
Although Eamon has worked all over Canada, and parts of the States, he prefers living in Vancouver with his wife, who he shares a passion of travel. Eamon has two daughters and two grandchildren.
Gina Askew – Office Manager
Born and raised in Vancouver, Gina graduated from BCIT Marketing and although she formally joined Pacesetter 5 years ago, she has been Nick’s partner for 21 years. Gina knows Pacesetter and since her official arrival, the back end of the business has never worked better.
Clients appreciate her work ethic and skills in controlling the flow of critical information. If Gina is on it, it simply gets done.
As one of seven siblings and a mother of two (three if you count Nick), Gina understands the importance of organization, budgeting, and general management of the home office. “I enjoy coming to work and participating in the energy that is always around us at Pacesetter,” says Gina. “I enjoy the amazing people that I work with daily in the office.”
Gina knows something about team play, as she spent the last 14 years as a member of her hockey team. At Pacesetter, Gina most definitively wears the C on our team. Organized, helpful, smart and kind, characterize Gina and we are lucky to have her.
When indoors and not at Pacesetter, Gina likes good food, good music with friends and family, and she loves activities like; hiking, swimming, skiing, traveling, biking and long walks with her dog, Chilli.